Loop by ads.expert
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Where paid media skills are built

The AI-coached paid media simulator

Your first real campaign should be your best one, not your most expensive lesson.

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The engines behind Loop

3 systems that make Loop realistic

Most paid media training stops at slides and someone's opinion. Loop runs on three working systems that make it hands-on.

01

ARIA

Ads Reasoning and Insights Assistant

ARIA is Loop's AI-powered built-in tutor, powered by Anthropic. Ask it almost anything in paid media, and it answers like a senior practitioner in plain language. It reads the campaign you built and your latest PULSE results, so the advice is grounded in your real numbers and verified benchmarks.

Explains Quality Score, Ad Rank, bidding strategies, match types, negatives, and conversion tracking.
Talks you through what to change next and why, in plain language.
Create your first campaign
About simulation

Launch, Observe, Optimize, Perfect

Start by building a campaign the same way you would in a real ad account, then run it for the first time. Each run adds a full week of real performance data to a 12-week journey.

1
Build
Launch a real campaign with the same structure a live ad account uses: goal, budget, bids, targeting, and ads, ready for your first run.
2
Run
Observe a full week of the simulated auction. PULSE returns that week's diagnosis and adds 7 days at your current quality level.
3
Review
Optimize your Quality Score by implementing the Top 3 Fixes, ranked by the points each one gains.
4
Repeat
Come back, run the next week, and see exactly which change moved which score.
And back to the top. Every week feeds the next.

Meet PULSE, doing the work

Every run is scored the same way, so you can trust the feedback and trace each change to its effect on the numbers.

100
Weighted score
Ad copy35%
Keywords25%
Landing page20%
Campaign structure10%
Bid and budget10%

A higher Quality Score lowers your effective CPC and improves Ad Rank, so you pay less per click and rank higher.

Two parts working together

Campaign Scorer

Grades the quality of what you built: a Quality Score (1 to 10), 5 dimension scores, and the diagnosis, top fixes and projections.

Data maturityPerformance ramps as a campaign gathers signal, week over week.
Change attributionSee how each change moved your results from one week to the next.
Auction Engine

Simulates the numbers: impressions, clicks, cost, conversions and position, by running your setup through a deterministic auction.

Bidding strategyEach strategy bids differently, shaping your position and reach.
Competitive noiseA live, shifting field of advertisers you compete against.
See PULSE in action
Built for you

Built for the way you run paid ads

Everyone gets the same three tools: test campaigns, ask ARIA, and audit with VERA. What changes is what each one does for you.

Solo & self-starting founders

Your first ad budget is the most expensive way to learn. Practice here first.

  • Test campaigns · run real Search and Performance Max campaigns for $0, before you risk your own money
  • Ask ARIA · a PPC mentor on call, no agency or consultant needed
  • Audit with VERA · once you go live, make sure your account isn't leaking budget
Marketing agencies

Train new buyers without risking a client's budget on their learning curve.

  • Test campaigns · ramp a new buyer in a safe sandbox before they touch a client account
  • Ask ARIA · settle bid, Quality Score, and pacing questions in seconds
  • Audit with VERA · turn any client account into a findings report you can pitch with
In-house & early-stage marketers

You own the spend and the results. Get it right before it hits the real account.

  • Test campaigns · pressure-test a strategy before you push it to your live account
  • Ask ARIA · understand learning periods and Smart Bidding, so you do not panic-tweak
  • Audit with VERA · surface wasted spend and prove your ROI to leadership
Pricing

Start free. Move up when you are ready to go deeper.

Every budget below is simulated, not real spend.

Free
$0free forever
  • A $2,000 simulated weekly budget, so you practice with realistic auction dynamics, not real spend
  • The first 4 weeks of the journey, building one campaign end to end
Pro Lite
$49/ month
  • A $10,000 simulated weekly budget across unlimited campaigns
  • The full 12-week journey, the complete arc from setup to a tuned account
  • Keyword and search-term tools to plan and refine what you bid on
Choose Pro Lite
ProMost popular
$99/ month
  • A $20,000 simulated weekly budget across unlimited campaigns
  • The full 12-week journey, with keyword and search-term tools
  • ARIA coach, 10 questions a day
Choose Pro
Pro Max
$199/ month
  • A $40,000 simulated weekly budget across unlimited campaigns
  • Everything in Pro, with ARIA raised to 20 questions a day
  • VERA audits real Google Ads accounts and Meta campaigns (Pro Max only) and returns a prioritized, read-only report. It never touches the live account
  • A weekly 1-hour strategy call
Choose Pro Max

Make your bad campaigns here. No bad karma.

Spend your mistakes on a simulated budget, so your real one never has to pay for them.

Run your first simulation
First 4 weeks freeStart in minutes